Crafting a Dynamic Brand Experience

Client: Advizex Technologies
Creative direction
Brand strategy
Visual design
Social

REVAMPING THE BRAND:

While Advizex's historic reputation was anchored in their "Clients for Life" ethos, it seemed to lack a comprehensive brand strategy. Recognizing this, they turned to me to revitalize their brand and re-establish their stance as industry leaders. Together with their leadership, My team and I discerned unique differentiators, target demographics, and pivotal positioning statements, thereby laying down a visionary trajectory for the brand's future. We then brought this vision to life with a design, resulting in a rejuvenated brand relaunch that invigorated both the company and the wider industry.

Impact

BROAD-SPECTRUM DELIVERABLES:

I orchestrate the creation and delivery of a plethora of strategies and materials, ensuring a resonant brand presence across all channels.

  • Digital Campaigns
  • Sales Sheets & Case Studies
  • Landing Pages & Website Design
  • Emails & Registration Pages for Events
  • Static & Motion Social Media Posts
  • Comprehensive Rebranding
B2B Social

SOCIAL MEDIA MANAGEMENT.

At the start of 2025, I took over the management of our social media. The results in the first month were staggering for the B2B industry.

6,500%

Increase in LinkedIn impressions in my first month.

18,000+

Followers on the Advizex LinkedIn page.

event design

Over the years I have either crafted or directed the design of Advizex's Annual Company Meeting. Starting in 2024 we switched the naming to Unity. Additionally, I handle on-site photography during the event.

CREATIVE IN MOTION

Video production, motion graphics, directing, and filming

We're on it! Series of commercials for Dell Technologies and HPE's partnership with Advizex. I was a producer and an extra.
Inside the Kube Light board Series. I was tasked with filming, directing, and editing.
During each company meeting, my team and I document the event and create a recap video to be shown on the final day of the event.
Dev Your Ops was filmed during the COVID times. I built out GoPro and mic kits for the talent to record during Teams meetings. I was able to direct virtually and then edit the videos once they shared their footage.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."
Unity 2025 Intro Video. I wrote the script, did the voiceover, edited clips, and animated stats. This video was played to kickoff the event.

Website as a Keystone:

As Advizex evolved, innovated, and grew, it was crucial for their website to authentically reflect the dynamic nature of the business. I architected a user experience that foregrounded the latest tech industry dialogues while also showcasing Advizex's achievements and momentum, specifically focused on Consumption IT. By streamlining the core web pages, I endowed the landing pages with the responsibility of nurturing relationships, spotlighting thought leadership, and fostering lead generation. Each iterative phase I launched garnered more attention for the Advizex brand, leading to increased recognition and accolades within the tech domain.

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