A Reinvented Brand
Objective:
Establish a fresh brand identity for New Holland Engineering, aligning with the new owner's future vision, emphasizing the blend of modern simplicity and product reliability.
Design Collaboration:
I teamed up with Kelsey Tweed of Tweed Metal Design to craft a distinctive logo and identity system. The resultant design - modern, structured, and minimalistic - mirrors the straightforward essence of the business and the product's simplicity. The overlapping NH symbolizes gutter hangers, while the crisp lines and bold aesthetics underline the brand's reliability.
Branding Extensions:
Designed a suite of business essentials, including business cards, letterhead, mailing labels, and envelopes.
Website Design & Development:
Recognizing a growing demand among businesses for autonomy over their websites, I developed New Holland Engineering's site on Squarespace. This platform empowers the client with:
- Seamless domain registration
- Consolidated yearly hosting
- Easy maintenance
- Integrated email marketing capabilities
Visit the site here: www.newhollandengr.com
Direct Mail Campaign:
In collaboration with the client, I orchestrated a direct mail campaign, extending free product samples. This approach not only acquainted customers with the product firsthand but also unveiled the rejuvenated brand distinctively.
Features of the direct mail postcard:
- Promotion of free samples
- Detailed display of the product range and options
- A specialized landing page link for information collection and order placements
Results (First Two Weeks):
- Reached out to 1,500 potential customers
- Garnered 50 responses
- Dispatched 20 free samples
- Welcomed 6 new customers
- Recorded sales of over 10,000 products to non traditional distributors
